Branding & Website Design
Why Counselling
For Why? Counselling, we embarked on a branding and web-development journey to reflect the practice’s warm, inclusive and client-centred ethos. The identity centres around the simple yet powerful question “Why?”, which invites introspection – and the branding mirrors that openness. A calm palette of soft blues and muted greens, paired with clean sans-serif typography and minimalist iconography, creates a safe and approachable visual atmosphere. The logo, with its bold question mark and whitespace, communicates both encouragement and curiosity.
On the website side, we designed a responsive layout that guides visitors gently through the journey: understanding who counsellor Justin Stoneham is, what services are offered, and how easy it is to take the first step. Large-scale imagery of peaceful environments, clear service icons and accessible navigation support emotional safety and clarity. The booking process was integrated seamlessly, enabling online session scheduling while remaining supported with contact options for those preferring direct communication.
Throughout, the tone remains conversational and supportive, mirroring the person-centred therapy model. The result is a digital presence that feels calm, trustworthy and human. A meaningful extension of Why? Counselling’s offline experience into the online space.
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